What is intuito?
An agency providing solutions to understand, inspire and guide decision-making in all areas of business. Headquartered in Mexico and Tokyo, we work with global customers in the Americas and Asia.
What do we offer?
MARKET RESEARCH
We provide brands with a deep understanding of people and their relationship to their environment. This understanding is a fundamental step in driving the choice and adoption of brands.
BRANDING
We influence and guide brands in the creative execution of communications, spaces, packaging and all the different points of contact in collaboration with designers, advertisers, architects, artists, and publishers among others to ensure the full expression of the brand and its experience.
STRATEGIC CONSULTING
We work within organizations in strategic processes. From creating the purpose, identity and role of the brand, to proposing future scenarios and the steps needed to achieve them.
The challenges that each organization faces are unique. We offer solutions applied to the specific needs of each project.
How do we do it?
In-depth interviews/Participating observation/Ethnographies/Focus groups/Conceptual iteration/Consumer immersions/Semiotic analysis/Mystery Shopper/CATI/CAI/CAWI/Online Panel/Central Location/Influence Points/Coaching/Narrative Analysis/Workshops/
Who does it?
We are a team with talent, experience, and passion with a clear goal: helping our clients overcome business challenges, define the best strategies and make the right commercial decisions.
Locha
Rooted in psychoanalysis she has been in market research for more than 35 years; a pioneer in qualitative research in Mexico. Locha built up at EPSI, became director of the Qual division at Ipsos-Novaction and continued to understood consumers and social issues from her own boutique agency, along with providing Ontological Coaching services.
Evelyn
More than 30 years in market research; Evelyn started her professional career from the client side at Procter & Gamble, through to becoming insights head for Latin America. Later, as strategic partner she worked as an independent consultant, and after that was the leader of two successful research agencies in Mexico - Synovate and Provokers.
Emiliano
Combining engineering and philosophy at the service of strategic consulting for more than 20 years, Emiliano began in a qualitative boutique working closely with clients. He enriched his skills during his stay at Nielsen Latam. Initiator and director of innovation and branding for Provokers Mexico and later director of insights in Yuzu Kyodai, Japan.
Karla
PhD in transdisciplinary studies of culture and communication. Communicologist and visual anthropologist specialist in the analysis of audiovisual language. Almost 20 years of experience in semiotics, symbolic anthropology, visual anthropology and discursive analysis. She works as an independent consultant in discursive analysis and anthropology applied to Marketing.
Tamara
Industrial designer, magna cum laude, specialist in visual and brand identity, packaging and POP materials. Capable to decode and translate the consumer’s voice alongside with findings and recommendations from market research and development processes in order to materialize ideas that help brands glow and grow. Tamara initiated her career in the visual merchandising team at MAC Cosmetics Mexico.
Walter
Twenty years of experience in organizational transformation projects. Specialist in the formulation and execution of strategies. He has led high performance teams with proven methodologies such as Visioning, Blue Ocean, Planning, Strategy Maps, Balanced Scorecard, Total Alignment, and others to guide organizations towards better results. He gives lectures and seminars on the subject on a regular basis.
Luis Arturo
More than 15 years in the business of creating livable experiences. An architect focused on overcoming the boundaries of aesthetics to create lasting impressions between customers and their consumers. Founder and director of EDAA, consulting firm for architectural developments. Luis won the first place in the XXI national contest Alberto J. Pani and the Gold Medal at the Biennial of Young Architects.
Alexis
Over 15 years of experience in software development at all levels, from chip’s firmware to databases. Automation systems architect specialized in the development, selection and integration of sensors, actuators and general control software. Currently working as a PhD researcher in 'Smart and Robotic Machinery' at Waseda University in Tokyo, Japan.
Tadeo
PhD in Administrative and Business Sciences, MA in Organizational Development and currently pursuing postdoctoral studies in Transcultural Leadership. More than 15 years of experience as a Consultant in Leadership, Organizational Development, and Client-centric corporate culture.
What backs us up?
More than 30 years dedicated to solving challenges for leading companies.
- Agro-chemicals
- Automotive
- Beauty
- Beverages (alcoholic and non-alcoholic)
- Chemical and fragrances
- Direct sales
- Editorial
- Education services
- Entertainment
- Fashion
- Financial services
- FMCG
- Food
- Government and Public Administration
- Health services
- Home and kitchen appliances
- Hospitality and food services
- Luxury
- Online services
- Personal care
- Pets
- Pharmaceutical industry (OTC and ethical)
- Retail
- Sports and wellness
- Technology
- Telecommunications
- Transportation
Contact us
Write us so we can get in touch with you.
Mexico +52 55 53350898
Japan +81 70 26676989
contacto@hellointuito.com
Office Mexico
Calle Ceres 15 PH4, Colonia Crédito Constructor, Alcaldía Benito Juárez
CP 03940, CDMX, México
Office Tokyo
Co-Lab Shibuya CAST
Shibuya 1 – 23 – 21
Shibuya-ku, Tokio, 150-0002. Japón